ISOtunes Sport · Production brief · v1 · Nov 10, 2026

Falcon BT Shoot Brief

Two shoot days with one actor. Day A is the range: the actor puts the Falcon through the tests a shooter would actually run, with live fire. Day B is the studio: a getting-started guide from unboxing to pairing. This page is the script for the actor and the shot plan for the camera team.

Product: FALCON BTUS model IT-121$299.99 MSRPNRR 21 dBBluetooth 5.4IP56346 g

Everyone on set reads this

Claims sheet

Every number the actor says, and every number in on-screen text, comes from this table. Source is the official FALCON user guide (04-11-26, saved in falcon-specs/) and the live product page. Lines marked LOCKED CLAIM in the script get said as written. Everything else, the actor can put in their own words.

Topic	Say this	Never say	Source
Protection	NRR 21 dB. Still a 21 NRR passive muff with the power off or the battery dead.	"Blocks gunshots," "hearing-safe," any SNR number (that's the EU model IT-122)	Guide p.18, product FAQ
Tactical Sound Control	Mics on the outside of the cups turn up quiet sounds like voices and range commands, and shut down loud impulse noise like a gunshot in under 2 milliseconds.	"Instantly," "zero delay," "noise cancelling," "you can hear everything a gunshot covers up"	Guide p.23, product page
Fit with a rifle	Ultra-slim cup with a recessed base, so the stock sits under it for a natural cheek weld.	Names of other brands. Any claim that it's the slimmest muff made.	Product page
Glasses	Gel cushions seal around shooting-glasses arms. Check the seal with the power off.	"Seals with any glasses." The guide says thick frames break the seal.	Product page, guide p.31
Bluetooth	Bluetooth 5.4. Pairs to two devices at once (one plays at a time, calls take priority). Bluetooth volume tops out at 90 dB (SafeMax).	Any range in feet or meters. A TSC volume cap number (the site says 85 dB, the guide doesn't; hold until ISOtunes confirms).	Guide p.19, p.17
Battery	Rechargeable: up to 15 hrs music, up to 17 hrs TSC only. Two AAAs: up to 34 hrs music, up to 40 hrs TSC only. Charges in about 2 hrs 10 min over USB-C.	A bare "40 hours" without "on AAAs, TSC only." "16 hours" (the site shows both 15 and 16; the guide says 15).	Guide spec page
Weather	IP56: dust and water resistant. Rain is fine. Wipe it with a damp cloth.	"Waterproof," "dustproof." Don't submerge or hose it on camera.	Product page, guide p.28
Calls	Noise-isolating mic for calls. Boom mic port on the left cup; the boom mic is sold separately.	Showing the boom mic as if it ships in the box.	Guide p.11, p.22
Ownership	1-year limited warranty.	BFCM pricing or "60-day" returns in evergreen footage. Those expire 11/30.	Product page

Day A · Outdoor range · live fire

Range: "Seven Tests on the Line"

The format is a test run. The actor walks onto a lane and runs the Falcon through seven things a shooter cares about, each with a title card and a pass you can see or hear on camera. Every test is a self-contained 20 to 40 second clip, so one shoot cuts into a long web piece and a stack of social videos without reshooting.

Deliverables from this day

Web hero, 2:00 to 2:30, 16:9 (product page, YouTube)
30 s and 15 s cutdowns, 16:9 and 9:16
7 social shorts, one per test, 9:16, 20 to 40 s
"Inside the cup" audio A/B as its own 15 s short
B-roll and product inserts library for ads

Cast

Host (actor). Reads like a shooter who's done this a hundred times. Relaxed, a little dry, talks to one person. Not a hype guy, not a TV presenter.
Lane partner (optional, recommended). A second shooter or the RSO. Fires in the next lane and talks to the Host during shots. This is what makes Test 1 land.

Firearms needed

Bolt or semi-auto rifle with a standard stock (Test 2 needs the stock to meet the cup)
Second rifle or pistol for the lane partner
One generic, unbranded thick earmuff for the Test 2 comparison. Tape over any logo.
Thin-arm shooting glasses, shooting gloves, range bag, 2 AAA batteries

Safety runs the day, not the shot list.Licensed range with a Range Safety Officer on set who controls every hot/cold call. Only the actor and lane partner handle firearms, under the RSO. Every crew member wears eye and ear protection whenever the line is hot. No camera or crew forward of the firing line. No muzzle toward camera at any time: get muzzle angles with a long lens from off-axis behind the line. Dialogue and setups happen on a cold range unless the beat needs live fire. If a take needs a shot fired, the RSO calls it.

Never put a mic or cable inside the actor's cups.A lav wire under the cushion breaks the seal and cuts the protection. The inside-the-cup sound is recorded on a dummy head (Audio plan below), never on a person.

Paid social needs a clean alternate.Meta restricts ads that show firearms being fired. For every test, get one extra take where no gun fires on camera: hands at the bench, rifle racked or cased, shot only heard off-screen. Those become the ad-safe cuts.

Camera plan

A cam: 4K 16:9, 24 fps. Host coverage, medium and medium-close. 35 to 85 mm.
B cam: dedicated 9:16 vertical rig, same setups. Social is a primary deliverable, not a crop.
C cam / inserts: macro 90 to 100 mm on the product. 60 or 120 fps for brass, recoil, and the cup meeting the stock.
Natural light. Morning or late afternoon so the matte black has shape. Neg fill on the shade side.

Audio plan

Host: lav on the collar plus boom, into a 32-bit float recorder so gunshots don't clip the dialogue track.
Inside-the-cup rig: mannequin head on a stand at the bench, a Falcon on it with TSC at mid level, small omni mic inside one cup against the "ear." Record each shot on this rig and on an open-air reference mic at the same spot. That pair is the A/B in Test 1, and it's real audio.
Record 30 s of room tone per setup and the product voice prompts ("Power On," "Bluetooth Connected") clean from the dummy-head mic.

Locked claim: say it as writtenActor can rephraseTextOn-screen text

Cold open

~10 s

Lane 3. Host at the bench, Falcon on, looking downrange. Lane partner fires a rifle one lane over. We hear it full volume, then the audio cuts to the inside-the-cup recording.

Lane partner (normal voice, during the next shot)You're pulling it low and left.

Host (doesn't look over)Yeah, I heard you.

Host (to camera)That's why I wear these. Let me show you what they do out here.

Shot: Medium two-shot over the partner's shoulder, Host sharp. Hard cut to MCU of Host on "Yeah, I heard you."
Audio: Shot 1: open-air reference. Shot 2: switch to the dummy-head cup track mid-line so the partner's voice is clear over the shot.
Text: FALCON BT7 TESTS ON THE LINE
Ad-safe: Partner's shot heard off-screen, frame holds on the Host.

Test 1: Can you still hear the range?

~35 s

Cold range. Host at the bench, turns the left cup toward camera.

HostThese are electronic. There's a mic on the outside of each cup.

HostQuiet stuff gets turned up, like people talking or the RO calling cease fire. When a shot goes off, it shuts that down in under two milliseconds.

Host (pressing TSC + and −)Left cup is your hearing. Plus and minus set how loud the outside is.

HostGo all the way down and it's off. Then it's just a 21 NRR passive muff.

Cut to the dummy-head A/B. Same shot, played twice.

Shot: MCU Host. Macro insert of a thumb on TSC +. Wide of the mannequin head on the bench, Falcon on, lane partner firing beyond it.
Audio: A/B: one shot on the open-air mic, the same shot on the in-cup mic. Capture the double-beep at max and at off.
Text: OPEN AIR / INSIDE THE FALCONSHUTS DOWN GUNSHOTS IN UNDER 2 MS
Ad-safe: A/B plays over a static shot of the mannequin head; the firing lane is out of frame.

Test 2: Cheek weld

~30 s

Host shoulders the rifle wearing the generic thick muff. The bottom of the cup hits the stock and the head tilts off the gun.

HostMost muffs, the bottom of the cup hits the stock and pushes your head off the gun.

Swaps to the Falcon. Shoulders again. The stock slides under the cup.

HostThe Falcon's cup is thin and the bottom is cut in. The stock goes right under it.

Host (on the gun)Head stays where it's supposed to be. (Fires.)

Shot: The money shot: tight profile, macro, the stock comb meeting the cup. Same framing for the generic muff and the Falcon so they cut side by side. Then a medium of the Host firing from behind and off-axis.
Camera: Locked off for the comparison. 120 fps on the Falcon shoulder so the cup clearing the stock reads.
Text: RECESSED BASE FOR A REAL CHEEK WELD
Ad-safe: Comparison is shot cold. Cut before the shot.

Test 3: Glasses on

~25 s

Host puts on shooting glasses, then the Falcon.

HostIf you wear shooting glasses, the arms can break the seal on a lot of muffs. These have gel cushions. They squish around the arms.

Host (turning it off)Easy check: turn them off and listen. If the range goes quiet, you've got a seal.

Shot: Macro of a finger pressing the gel cushion so it visibly gives. ECU from behind the ear: glasses arm under the cushion, cushion closing around it.
Audio: Hold power 3 s on camera; capture the "Power Off" prompt.
Text: GEL CUSHIONS SEAL AROUND GLASSES
Note: Use thin-arm glasses only. The guide says thick frames break the seal.

Test 4: Between strings

~40 s

Cold range, action open, rifle on the bench. Host taps the right cup.

HostRight cup is your phone. Hold this for five seconds and it goes into pairing.

Prompt plays: "Bluetooth On... Bluetooth Pairing Mode." Host pairs on the phone: "Bluetooth Connected."

HostIt holds two devices at once, so your phone and a tablet, whatever you run at the bench.

Host (music on)Music volume tops out at 90 decibels, so you can't crank it past that.

Phone rings. Single tap answers.

HostHey. Yeah, I'm at the range. No, I can hear you fine.

Shot: MCU Host. Phone screen insert showing "ISOtunes Sport FALCON" in the Bluetooth list (real screen, not a comp). Macro of the right-cup LED alternating red and blue.
Audio: Record the caller's side on a second phone so post has a clean track.
Text: BLUETOOTH 5.4PAIRS 2 DEVICESMUSIC CAPPED AT 90 DB
Ad-safe: Already ad-safe if the rifle stays racked.

Test 5: Gloves on

~20 s

Host pulls on shooting gloves and works both cups without looking.

HostButtons are split up by job. Left side is what's around you. Right side is your phone.

Host (TSC up, then music skip)I can find both with gloves on and never take my eyes off the target.

Shot: Over-shoulder from behind: gloved hand finds the left cup, then the right. Macro of a gloved thumb on the multi-function button.
Text: LEFT: HEARINGRIGHT: PHONE
Check: Test it with the actor's actual gloves before rolling. If it's fumbly, swap to thinner gloves or cut the glove line.

Test 6: Battery dies at the range

~30 s

Host opens the battery door on the left cup, pulls the rechargeable pack, drops in two AAAs from the range bag.

HostThe rechargeable gets you about 15 hours of music. If it dies out here, battery door's on the left cup. Two AAAs go in, and that's up to 34 hours.

Host (closing the door)And even dead, it's still a 21 NRR muff.

Shot: Top-down on the bench: pack out, AAAs in, door shut, in one continuous take. Then MCU on the last line.
Audio: Hold power 3 s after the swap and capture "Power On."
Text: RECHARGEABLE OR 2 AAAUP TO 34 HRS MUSIC ON AAA
Note: Don't show the AAAs near the USB-C port. The guide warns against charging AAAs in the unit.

Test 7: Dust and weather

~20 s

Falcon sitting on a dusty bench or berm. If it rains on the day, shoot it in the rain.

HostIt's IP56, so dust and rain don't bother it. Just don't dunk it.

Host (wiping it)When you're done, a damp rag and it's clean.

Shot: Low macro, dust kicking across the cup in a light breeze or rain beading on the shell. Hand wipe with a damp cloth.
Text: IP56 DUST + WATER RESISTANT
Don't: No hose, no bucket, no spray bottle on the product.

Close

~10 s

Golden light. Host packs up, Falcon around the neck.

HostThat's the Falcon BT. Thin enough for a rifle, and I can still hear the guy in the next lane.

HostIt's on isotunes.com.

Shot: Medium wide walking off the line. End on the product hero: Falcon on the bench, macro, rack focus from brass to the ISOtunes Sport mark on the cup.
Text: ISOtunes Sport logo, white, top center. FALCON BT

Social hooks (first 2 s of each short)

This is what a gunshot sounds like inside these earmuffs. (A1 A/B)
If your earmuffs hit your rifle stock, watch this. (A2)
My buddy is talking during a rifle shot and I can hear every word. (A0)
Shooting glasses breaking the seal on your muffs? (A3)
Battery died at the range. Two AAAs. (A6)

B-roll to grab between setups

Falcon hung on the bench hook, on a range bag, around the neck
Brass ejecting at 120 fps with the Falcon soft in the foreground
Hands pulling the cups apart and setting them on
Status LED solid green at power-on (macro)
Range flags, target changes, walk-up to the line

Suggested order of the day

1. Safety brief, gear check, glove test, battery charged
2. Dummy-head audio capture (live fire, no actor)
3. Live-fire beats: A0, A2, A1 coverage
4. Cold-range beats: A3, A4, A5, A6, A7
5. Ad-safe alternates for every beat
6. Close and product hero in late light

Day B · Studio tabletop

Studio: Getting Started with Falcon BT

A chaptered how-to, start to finish: box, battery, charge, power, fit, Tactical Sound Control, pairing, music and calls, boom mic, care, reset. Each chapter stands alone so support pages, the product page, and post-purchase emails can link straight to the step someone needs. Same actor as the range day for continuity.

Deliverables

Full guide, 5 to 6 min, 16:9, YouTube chapters
11 chapter clips, 20 to 60 s each, 16:9 (support center, PDP, emails)
9:16 short: "3 things to do when your Falcon arrives" (charge, fit check, pair)
Clean top-down inserts of every button press for future graphics

Set

Dark olive or charcoal seamless, a wood or canvas-topped table
Phone with a clean home screen and Bluetooth menu ready (dark mode)
A sealed retail box for the unboxing, plus a second opened unit for close-ups
USB wall adapter (5 V / 1 A), 2 AAAs, damp cloth, the boom mic accessory if we have one

Cameras

A: Host at the table, medium, 50 mm, eye level
B: top-down over the table for hands and box
C: macro slider for buttons, LEDs, ports
Every button press gets a macro insert. Every voice prompt gets recorded clean.

Intro

~10 s

HostThis is the Falcon BT. I'll take you from opening the box to pairing your phone. Chapters are below if you want to skip ahead.

Shot: A cam medium, box on the table in front of the Host.
Text: GETTING STARTED: FALCON BT

What's in the box

~30 s

Host opens the box on B cam and lays each item out in a row.

HostIn the box: the Falcon, a drawstring bag to keep it in, the rechargeable battery, a USB-C cable, a USB-A adapter for the cable, and the user guide.

Shot: B cam top-down, one continuous take. Items land left to right in a clean grid. Hold 3 s on the finished layout.
Text: Label each item as it lands.
Confirm: Open one box before the shoot and match this list to what's actually in it (see Confirm list).

Tour the controls

~45 s

Host (left cup to camera)Two cups, two jobs. The left cup is your hearing. Power button, and plus and minus for how loud the outside sounds. The battery goes in here too, and under this tab is a port for a boom mic.

Host (right cup to camera)The right cup is your phone. This main button handles pairing, music, and calls. These are your music volume. And under this tab is the charging port.

Shot: C cam macro slide across each cup as the Host names the parts.
Text: Callout labels matching the Controls map below.

Battery in

~20 s

HostIf your battery isn't already in, open the door on the left cup, line up the plus and minus, and close it.

HostYou can also run it on two AAAs. Same door.

Shot: B cam top-down, then C cam macro on the polarity marks.
Note: Cut the first line if the battery ships installed.

Charging

~35 s

HostCharge it before you use it the first time. Pull this tab down on the right cup and plug in the USB-C.
HostUse a regular wall adapter or a computer port. Five volts, one amp, max. Red light means it's charging. Green means it's full. Takes a little over two hours.
HostAnd don't try to charge AAAs through this port.

Shot: Macro on the silicone tab pulling down, cable seating. Macro on the LED solid red, then a pre-charged unit showing solid green.
Text: 5 V / 1 A MAXRED = CHARGING · GREEN = FULL
Confirm: Which cup's LED shows charge status. The guide says both in different places.

Power on and off

~30 s

HostHold the power button for three seconds.

Prompt: "Power On."

HostGreen light, you're good. Flashing red means the battery's low. The outside mics come on by themselves every time, at the level you left them.

HostSame three seconds to turn it off. If you forget, it shuts itself off after four hours with no button presses.

Shot: Macro thumb on the power button with a visible 3-count. LED macro.
Audio: Prompt captured from inside the cup, laid in clean.

Fit and seal check

~40 s

HostPull the cups apart, put them over your ears, then slide the band until the cushions sit flat all the way around.
HostThen check it with the power off. Everything should get a lot quieter. If it doesn't, something's in the way.
HostThick glasses frames, a hat, a balaclava, anything under the cushion breaks the seal.

Shot: A cam medium as the Host puts it on. Side profile ECU of the band sliding and the cushion sealing.
Text: CHECK THE SEAL WITH THE POWER OFF

Tactical Sound Control

~35 s

HostTactical Sound Control turns up quiet sounds, like voices, and shuts down loud ones, like a gunshot, in under two milliseconds.

HostIt's on the left cup. Plus turns the outside up, minus turns it down. Two beeps means you've hit the top, or you've turned it all the way off.

Shot: Macro on TSC + and −. Optional: drop in the range A/B audio from A1 here.
Audio: Capture the double-beep at max and at off.

Pair your phone

~55 s

HostWith it on, hold the main button on the right cup for five seconds.

Prompts: "Bluetooth On... Bluetooth Pairing Mode." LED alternates red and blue.

HostOn your phone, open Bluetooth and pick ISOtunes Sport FALCON.

Prompt: "Bluetooth Connected."

HostThat's it. From now on, hold it three seconds to turn Bluetooth on and it reconnects by itself.

HostWant a second device? While the first one's connected, pick FALCON on the second one. It plays from one at a time, and calls jump ahead of music.

Shot: Split: macro on the button and LED, and a clean phone screen recording of the Bluetooth list. Shoot the phone screen in-camera and grab a screen recording as backup.
Note: If pairing doesn't finish in 2 minutes it says "Pairing Failed." Have the phone ready before the press.

Music and calls

~40 s

HostEverything's on the right cup. Tap the main button once to play or pause. Twice to skip, three times to go back. Plus and minus here are your music volume.

Host (phone rings)Phone rings, tap once to answer. Tap once during the call to mute. Hold it for a second to hang up, or to decline a call you don't want.

Shot: Macro per press with an on-screen tap counter (1, 2, 3).
Text: Lower-third table matching the Controls map.

B10

Boom mic (sold separately)

~25 s

HostIf you take a lot of calls or run a radio, there's a boom mic sold separately.

HostPull this tab on the left cup, line up the arrow on the mic, and push it in until it's all the way seated.

Shot: Macro on the arrow lining up and the 3.5 mm jack seating.
Text: BOOM MIC SOLD SEPARATELY
Note: Skip this chapter if we can't get the accessory for the shoot.

B11

Care and storage

~30 s

HostWipe it down with a damp cloth and a little mild soap, then let it dry. Don't dunk it.
HostKeep sunscreen and bug spray off it. They can damage the cushions and the shell.
HostCheck the cushions now and then for cracks or hard spots, and keep it in the bag when you're not using it.

Shot: Hands wiping, macro on the cushion surface, bag cinching closed.

B12

Reset and outro

~25 s

HostIf Bluetooth ever acts up, hold both volume buttons on the right cup for three seconds. That clears every paired device and you can pair again from scratch.

HostThat's everything. The full guide is on isotunes.com if you need it.

Shot: Macro: two thumbs on VOL + and VOL −. Close on A cam, then product hero on the table.
Text: ISOtunes Sport logo, white, top center.

Reference for actor, post, and graphics

Controls map

From the user guide, pages 12 to 21. The rule the actor should carry all day: left cup is hearing, right cup is phone.

Left cup: hearing

Power	Hold 3 s on or off. "Power On" / "Power Off"
TSC +	Turns outside sound up. From off, turns TSC on
TSC −	Turns outside sound down, to off. Double beep at max or off
Status LED	Solid green: charged. Flashing red: low
Battery door	Rechargeable Li-ion or 2× AAA
Silicone tab	3.5 mm boom mic port

Right cup: phone

MFB hold 5 s	Pairing mode. LED alternates red and blue
MFB hold 3 s	Bluetooth on (reconnects) or off
MFB tap 1 / 2 / 3	Play-pause / next / previous
MFB on a call	Tap: answer or mute. Hold 1 s: hang up or decline
VOL + / −	Music volume. Both held 3 s: clears all pairings
Silicone tab	USB-C charging. Red: charging. Green: full

Settle these before call time

Confirm before the shoot

1. Units on set are IT-121 (US).IT-122 is the EU model: SafeMax at 82 dB and an SNR rating instead of NRR. Every number in this brief is for IT-121.

2. Does the battery ship installed?The guide lists the battery as a separate item in the box. Open one retail box and decide whether B3's first line stays.

3. Which LED shows charging.The guide puts the Status LED on the left cup but says "Bluetooth LED on the left earcup" in the charging section. Plug in a unit and look.

4. TSC volume cap.The product page says SafeMax holds TSC to 85 dB. The guide only gives 90 dB for Bluetooth. Until ISOtunes confirms 85, the script only says "music tops out at 90 decibels."

5. Battery hours on the site.The product page shows 15 hours in one block and 16 in another. Script uses the guide: 15 music on rechargeable. Worth fixing the page so the video and the page match.

6. Boom mic accessory.The sales-sheet render shows the boom mic attached, but it's sold separately. Do we have one for B10? Keep it off the Falcon in every range shot so nobody thinks it's in the box.

7. Lane partner and range booking.Second shooter yes or no, firearms list, RSO name, and whether the range allows filming during public hours.

Sources: FALCON User Guide (Haven Technologies, digital 04-11-26), isotunes.com/products/falcon-bt (read Nov 10, 2026), ISOtunes Sport FALCON IT-121 approved sales sheet. Files in clients/isotunes/falcon-specs/.